In an effort to have a tobacco-free Alaska, RurAL CAP staff support a statewide youth advocacy coalition called the Youth Encouraging Alaskans’ Health (YEAH) Teen Ambassadors. This group of youth leaders from across the state meet regularly using teleconferences, emails and social media to develop their work around tobacco prevention and advocacy at the local and statewide levels. Research has shown that engaging young people in tobacco control issues is a strategy in changing social norms and preventing the initiation of tobacco use.